what is design?

After i watched this video , i understand everything is designed! Bill Moggridge talks about what design is in general ranging from architecture to graphic design to fashion to interaction design and interior design. He talks about some of the processes and what is changing in design. Moggridge demonstrates how without bad design we wouldn’t be able to identify what a good design it. Examples of good and bad designs are shown as the video demonstrates how bad designers do not understand the design process.


Bill talked about the national design awards done in washington. some excellent design include architecture, graphic design, fashion design, introduction design, interiors,and product design. then he talks about the design disciplines. Bill provides some good examples of architecture such as Fransworth house which designed bu Mies van der Rohe. Frank Lloyd Wright’s contribution to design, designing the Guggenheim museum.also the Guggenheim Museum(1997)in bilbao which designed by Frank Gehry.  which is a amazing building which contains complicated curve shapes.  He also talks about Charles and Ray Eames and their contribution to design with their “lounge chair”.  good designs should harness the subconscious mind; remember not to design for oneself; make prototypes and test things; design to understand people; design in contexts of personal, social and environmental matters.

Then goes to bad design, Bad designs are evident when there are apparent problems between interaction design and technological design, and the showcase example is a Japanese design organisation attempt to allow the function of mobile phones to purchase drinks from vending-machine, which proved to be very inconvenient to any users. and the showcase example is called i-mode service is a Japanese design organisation attempt to allow the function of mobile phones to purchase drinks from vending-machine, which proved to be very inconvenient to any users.however, it takes about nearly thrity five minutes to do it.


the key factors in the design process are understanding people and prototyping. the understanding people process include:  Learn -analysing information that you have collected, Observational, Asking –engaging people, Try -experiment and build it yourself. the three stages of prototypling are, inspiration, evolution and validation.


lastly he talks about the way of design had been changing. there are three kinds of expanding contexts for design are personal, social, environmental.  personal products expand to health and well being.  the design of the places we live expands to social innovation programs.  design for sustainable products expands to global sustainability.