2011年8月1日星期一

David Kelley>Human Centred Design

At the begining of this video David shared some technological products with us. The Eyemodule 2 which was a camera that plugged into the handspring. The Treo which they had a lot to do with and helped hand spring design it. The Heartstream defibrillator which is saving lives. The Zinio Reader product that he believe would make magazines even more enjoyable to read. And then he started to talk about human centred design.

Human-centeredness in an approach to design. that really involves designing behaviors and personality into products. and he thought when we starting to see that and  would making our job even more enjoyable. We used to primarily build 3-D models and 3-D renderings. We use those as communicating our ideas. and now we get those objects that we're designing and get them in motion, showing how they'll be used.

He showed us some videos of new broader definition of design in products and services and environments.

Prada New York: They were asked by rem koolhaas and OMA to help us conceive the technology that's in their retail store in New York. there is a new kind of store, a store that had a cultural role as well as a retail one. Everything in that store had RF tags: there's the staff devices that are all around the store. you picked up the things you interest in and can scan them in and then they can be showed on any screen throughout the store. you can look at color and sizes and how it appeared on the runway. and then the object can be scanned in the dressing room. and so that you can play with that and get more information as you're trying it on. I particularly like the use here of liquid crystal displays in the changing room. you push the button then the whole wall goes dark. and my favorite features of the technology is the magic mirror, where you put on the clothes. there's a big display in the mirror, and you can turn around but there's a three second delay. so you can see what you like from the back and all the way around.

Overall, The human-centered design is including behaviors and personalities in the things we do, and which is great. David Kelley said :" Designers are more trusted and more integrated into the business strategy of companies."

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