Introduction:
Issue: Sustainability of Baby products
The
life cycle of baby product is usually not very long just because the fast
growing of the baby, we need to update the products frequently in order to fit
his or her new height or weight. So how to extend the life of cycle seems to be
more signifying. But if the sustainability of baby items is really necessary? The
answer is of course, yes.
As
ABS shows that there were 309,582 births registered in Australia in 2012, and
then a recent study out of Australia shows, the parents spent upwards of $7000
by the time their child had his or her first birthday. And most of this money
is spend on high-ticket items like nursery furniture, strollers, high chair, and
car seats. By age two, parents are spending
up to more than $8500 per year including changing high-ticket items. And 34% of
baby items would be replaced by the time their child had his or her two birthdays
just because the size or function is not suitable anymore.
So
this proposal target will be the baby’s parent and baby. The parent is looking for something, which
will save their time and space, and also give them good value for money. And a sustainable
design will also bring benefit to our living environment; cause reduced both
material waste and financial waste.
Approach
Why does this project suit
for my interests?
l My youngest brother is just
6 years old now, and I used to purchase baby product with my mum. So I was
familiar with the common problems with baby product.
l My elder sister is pregnant
now, I went shopping with her recently and help her to choice most sustainable
baby product. So I know that some of problems still exsiting.
l I have personal desire to
take care of others. especially the children, I used to choice working at
Kindergarten as my working experience.
So, I
want to focus on this topic and try to solve the exsiting problems by design a
new solution.
What Is my method to ensure
that I deeply understand my problem topic and my user?
l I used some techniques from
the IDEO Methods Card, such as: “Extreme User Interviews”, I asked my mum who
is extremly familiar with baby products to evaluate her experience using them. And
asked my brother-in-law who Is completely unfamiliar with baby product to
evaluate his experience using the product my sister just bought home.
l I did online research.
